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With its pure, natural design, Asplund has given Scandinavian design idiom a clear face. Interesting and well-known collaboration partners like Pia Wallen, Thomas Sandell, Claesson Koivisto Rune, Tom Dixon and Jasper Morrison refer to Asplund's ability to stay abreast of design trends. Asplund's philosophy has always been to create pure, elegant lines that never go out of fashion and long-lasting quality furniture.